"Leadership is not about a title or designation. It's about impact, influence and inspiration. Impact involves getting result, Influence is about spreading the passion you have for your work and finally how one inspires team mates & customer"

FFIRST IDEA is a unique consulting company inspired by sole concept of being "First" in generating and implementing fresh and new ideas which could be "game changer" in the business. This is one of the unique consulting firms where we not only give advice, but also help organisation to market its products with esteem and at professional manner. Here we believe that for every problem, there is a solution. But the most important is how we generate noble and out of box idea for every problems of business in a most cost effective and sustained manner. Cost and Sustainability are two most important factors for any business in its whole life cycle as we, being in dynamic atmosphere, are always exposed to new challenges and how we come up with unique solution to each of these problems is the key contributing factor for us.  In our portfolio, we offer wide spectrum of solutions as per need of the business with a clear focus on the root cause.


FFIRST IDEA is a management consulting firm focused on advising Indian and International organisations in different areas of business, right from conceptualisation to retailing through one side scientific analysis of data, trend and on the other hand looking into practical ground realities instead of fixed traditional process and "gut feel".  We believe in continuous improvement in life and business and love to challenge all existing way of work in each day with a prime objective of business excellence and to achieve success, peak to peak. We do not want to be a witness for change; rather we want to the "CHANGE".

Know the Founder :

Debashis H Poddar is a Founder & CEO of Ffirst Idea Advisors Pvt Ltd, (www.ffirstidea.com) one of the leading Management Consulting Firms oflndia. A vastly experienced professional, he has built, managed, mobilized and directed a spectrum of business operations over his venerable career.


His over 3 decades of professional experience includes business turnaround strategy, organization building, creating and expanding market presence in domestic and international markets, managing transitions from family-owned business to professional management and working across diverse global cultures by frequently visiting almost 40 countries. On the strength of his mentorship, several organizations have been transformed into high quality, learning and contributing systems.  


After successfully working his last professional assignment as CEOfrom 2011 to 2016 for Bombay Dyeing Textile Division which is the flagship company of the Wadia group, he has established his own consulting firm as Ffirst Idea Advisors Pvt Ltd in 2016. Mr Poddar is known for his strategic thinking, leadership qualities and ability to handle and motivate large team. From 2009 to 2011, he was the CEO of Birla Cotsyn , where he was responsible for revamping the Company's product portfolio, rationalizing its product range and planning its business turnover.


Between 1998 and 2009, he was in Donear Suiting and left as CEO-Export, RMG & Garment, where he built a top management team, streamlined the organization, accelerated growth of top line and profits and converted the company into an institution based on values and principles. He has held several leadership positions in Donear during his 11 years tenure and had handled several assignments successfully. Before Donear, he had also worked with Bombay Dyeing, Mayur Suitings( LNJ Bhilwara Group), Jaya Shree Textiles (Aditya Birla Group) in different positions.

Given his unmatched experience and varied skill sets, he climbed the corporate ladder rapidly in his career and became CEO at the age of 37 in Donear, heading, managing and developing various departments across several companies. He has experience of handling complete Textile Value Chain right from Spinning to Retailing.

In his academic career he has always been a rank holder including Gold Medal in MMS after completing B.Tech in Textile Technology from University of Calcutta in 1990.

Awards & Honors :

Donear Star Award for "Most Systematic Working Employee"

Appreciation from Donear Ind. For over A Decade of Dedication

Donear Star Award for "Best Administrative Head"

Appreciation from Prin.L.N.Welingkar Institute of Management Developmentpment